Challenges:

1. How can we develop a design that is both informative and visually appealing to capture employees' attention?

2. What strategic considerations must be made to change the format from a newspaper to a Din A4 magazine format?

3. How can the magazine's readability and user-friendliness be improved?

 

Solution Approach:

To address these challenges, a comprehensive design process was initiated, including:

• Market Research and Benchmarking: Investigating magazine design trends and analyzing best practices in internal communication.

• Conceptualization: Developing a new layout that clearly structures content and incorporates visual elements to engage readers.

• Design: Selecting fonts, color schemes, and graphic elements that reflect Bachem's brand identity and enhance reading pleasure.

• Feedback Loops: Presenting design drafts to stakeholders and collecting feedback for further optimization.

 

Implementation:

The redesign of the "InSights" magazine resulted in a modern, user-friendly Din A4 format with the following features:

• Improved Structuring: Clear separation of sections and the use of info boxes and highlights to emphasize important content.

• Visual Enhancement: The use of high-quality images and graphics to visually support articles and increase reading pleasure.

• Interactivity: Integration of QR codes to make digital content accessible and bridge the digital world of Bachem.

 

Results:

The redesign of the "InSights" magazine was positively received, with significant improvements in employee engagement and reader retention. The modernized presentation and improved content accessibility have helped "InSights" not only serve as an information source but also as a tool for employee engagement.

 

Conclusion:

The transformation of the "InSights" magazine from a traditional newspaper format to a modern Din A4 magazine impressively demonstrates how creative design and strategic planning can revitalize internal communication and strengthen brand engagement.